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Advertising on TV
One of the factors that have made TV so profitable and encompassing is advertising. Without advertising, TV would have never grown so fast, so far and wide or have created such high quality shows. Without advertising, TV and possibly our society would be much different.
With the introduction of cable TV channels it is now easier and more affordable than ever to broadcast your commercial to the homes of possibly millions of people. If you have a business that you think can benefit from TV commercials, here are some tips on producing and broadcasting your TV commercial to the masses.
If you are a small or local business, one of the many tools available to get the word out on your products or services is cable TV advertising. Most businesses can easily create a television commercial and have it broadcasted on their local cable stations or even local broadcast stations for far less than prime time or network TV.
Prime time and network TV advertising is usually well above the cost that many smaller businesses can afford. It can cost hundreds of thousands of dollars just to produce a commercial and buying a spot during a top rated show to be broadcasted for 30 seconds may cost from 10K to 150K.
Many large companies and corporations are even going into new directions with their advertising dollars. For instance, with the innovation of Tivo and other time shifting video recorders, sponsors have caught on that most people find commercials a nuisance and would rather not watch the commercial, skipping forward. This new reality has had an enormous impact on advertisers and programmers in the last few years. Many sponsors are trying to figure out how to advertise their product without the standard 30 second commercial. Many advertisers have chosen to experiment with product placement. For instance, in the actual show, an advertisement is made. If the sponsor is a popular drink, and the show is taking place at a restaurant, the actor might state that he wants a special type of soda. Product placement is becoming very popular due to its effectiveness.
If you don’t have big pockets like corporations, most cable companies and local television stations will be happy to broadcast as well as help produce your television spots for much, much less. Many cable companies can usually help you create an entire campaign for less than 10K, and that includes production costs.
Most cable companies have public access television production facilities as well as camera equipment which can create quality advertisements to fit almost any budget. From this point, you can pick out channels and times or cable companies will have a package that can be chosen.
For businesses or individuals that would rather not produce a commercial and would just like to have an advertisement on TV, you can usually create an electronic business card, for broadcast. An electronic business card is a still photo shot with business contact information that can be broadcasted on many different cable channels. You can sometimes see these electronic business cards as banners on the TV guide channel or during simulcasts of radio programming on cable television. Businesses that might be attracted to this form of advertising are real estate agents, accountants, plumbers, home improvement specialists and local restaurants. With the pervasiveness of television throughout America today, almost anyone can easily and affordably advertise on TV.
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